Pillivuyt

FRENCH STORYTELLING INFUSED WITH NORDIC STYLE

Nordshop Group, including ShopConcept, has for many years designed, developed and delivered various promotional and branding-enhancing store solutions for Pillivuyt. This time the assignment was a shop in shop in Illum, Copenhagen. Pillivuyt is known for its French storytelling infused with Nordic style, which has made the brand a preferred product in many department stores and hardware stores in the Nordics. The goal was to profile the French/Danish brand in an unprecedented form of expression.

To capture the brand's DNA and exclusivity, we chose a universe built around an exclusive demo kitchen. The kitchen is the setting for demo days with Pillivuyt kitchen products. It uses water that is purified and reused in a closed system, as well as an extractor hood with an activated carbon filter. In this way, the consumer experiences only the best things about a kitchen: the delicious smell of culinary delights and the captivation of the eye.

ShopConcept has worked with this segment for many years, including with Le Creuset, Bodum and Royal Copenhagen. We know the challenges of the stores and can in this interaction get the different brands implemented in the Nordic retail stores.

From initial brainstorming to the implementation of Shop In Shop, it took about 3 months, involving multiple disciplines at ShopConcept, including architects, designers, project managers and installers.