CONCEPTS FOR SHOP IN SHOP
SHOP IN SHOP
Retail stores, department stores and airports require something special.
SHOP IN SHOP
STORES WITHIN STORES ARE A GENRE OF THEIR OWN
For example, creating a store in a department store where big-name brands compete for your customers' attention requires a special insight. Depending on the brand, it often makes sense to focus the fewm2 on a specific product and adapt the solution to the functionality and design of the selected product.
Similarly, we take special precautions when the concept needs to accommodate shop-in-shop at airports, where the context and needs of consumers vary from their everyday needs.
We have extensive experience with stores in department stores, and our clients include Hummel and Le Creuset. The same goes for airports, where we have developed and built seductive Rituals concept stores at Zurich Airport and Stockholm Arlanda Airport, a clear Travel Stars store at Zurich Airport and, not least, Aalborg Airport's DutyFree store.
OUR APPROACH
Whether you have a concept to roll out in your stores or you need help designing a new concept, we base our solutions on the brand's DNA and customer preferences. When unfolding the concept, we consider all possible surfaces and options - from floors and ceilings, to stands, podiums and other fixtures.
CLIENTS
TRUSTED BY BRANDS YOU KNOW
CONTACT FORM
FILL OUT THE FORM AND WE'LL GIVE YOU A CALL.
We respond to all inquiries within 24 hours on weekdays.
OUR PROCESS
FROM WORKSHOP TO FINISHED STORE
01. BRAND DNA
Our process is centered around you and your brand. That's why the first step is to know your brand's DNA: through research and a workshop with you, we define the brand's unique characteristics and target groups, and we gain insight into your goals and plans for the brand and your stores.
02. DESIGN, TESTING AND DOCUMENTATION
Then we get down to business; the next step is to design a concept that matches the brand's DNA and your goals - and at the same time suits your different target groups. We continuously draw, develop, test and document our designs via prototypes and 3D printing.
03. PRODUCTION AND LOGISTICS
We also select and produce our own furniture and fixture systems tailored to your new concept. We take care of the logistics and delivery so your stores can be ready on time.
04. DELIVERY
The final step is to deliver your new concept including furniture, inventory systems and interior design plans for roll-out. We're also happy to help you dismantle old interiors and install your new store or stores.