SPORT24 - A MORE CUSTOMER-FRIENDLY STORE

Sport 24 is a privately owned sports chain that, in addition to the Sport 24 stores, also has many outlet stores across the country. 

In the spring of 2019, Shopconcept was invited to create a new design proposal that would make the stores more warm and welcoming, with an interactive atmosphere that emphasized self-reliance.  

The basic idea was a design/upgrade package that could also be continuously integrated into the other stores. The 1100 m² store in Horsens Bytorv became the first completed store with the completely new profile.

Shopconcept has been responsible for and executed the entire process - from design to product development, production, delivery, installation and construction management.

INDUSTRY

Store design

CUSTOMER

Sport24

SIZE

1.100 m2

PROJECT

Concept development and turnkey project

"With Sport24's updated store concept, a more customer-friendly store was created. The existing store fixtures were used, along with a lot of new elements and customer experiences"

LARS THAYSEN
CSO

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